Pakistani music band Noori has signed up with Walls Ice Cream as their brand ambassadors for the year 2010 and this merger is celebrated by a brand new music video!
Jhoom Lay has been composed by Noori in collaboration with noted music director Shuja Haider. The lyrics have been penned by Mr. Irfan Khan who is the Executive Creative Director for Lowe and Rauf. With this song Noori makes a comeback to the mainstream after a prolong hiatus and the band will actively pursue to reach out to the widest possible audience by some fabulously catchy tunes and videos.
Jhoome Re is the first step towards that direction and the video, which is shot in Bangkok by Ahsan Rahim, is easily Noori's biggest to date. The plot of the video revolves around two brothers who are portraying the two flavors of Walls Cornetto. Ali Hamza gets the spotlight this time around. Contrary to his image, he is portrayed as the fun loving whereas the Ali Noor, who is usually the face of the band, gets to portray the mature serious one.
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