If you are running a small business, every marketing campaign that you do should really stand out. However, budget will certainly be a great concern. You do not expect to compete with large corporations with millions of dollars in their marketing and advertising pockets. But you can turn to good old print marketing for great promotional ideas.
Your marketing campaign need not be in a grand scale. Just a few printed materials should be enough to get the word out about your business or any promo that you are trying to announce. Here are 10 wonderful print marketing ideas that should kick start your small business.
1. Posters
No business should be without any posters. Traditional promotional marketing calls for this type of collateral. You can design an eye-catching poster, put it up in the places where your target customers frequent, and it will keep on announcing your marketing message for as long as it is there.
2. Flyers
If your customers will not go to you, then go to your customers. Let one or two of your employees go outside of your shop and start handing out flyers. Again, location is key. Go to the train station. Go to the mall. Go to the park. Anywhere your customers might be, you should be there too giving them your flyers.
3. Stationery
Office stationery should not be dull and ordinary. Get your business logo, address and contact details printed on each of your stationery pieces. You will never know where a piece of it might turn up.
4. Brochures
Get a bunch of brochures printed and hand them out to any customer who would walk in or to any person for that matter. Brochures quickly change hands especially if they are beautifully designed and unique.
5. Postcards
Do you have a mailing list? Make good use of it by sending everyone in your list a postcard and maybe a little souvenir just to get their attention. Print a little message on the postcard together with your business name, contact details and any promo you may want to inform them.
6. Books
While book printing may not be for any business, it is actually a good idea to commemorate a milestone. Are you celebrating your 10th anniversary in business? That is a feat by itself. Celebrate it by having a book published about your company's history or a coffee table book filled with pictures. This will make a good giveaway especially to your loyal customers.
7. Banners
There is nothing like announcing to the world in a big way. And banners are just the right print marketing tool for that. You can place one in front of your shop or at another location. Anywhere that your customers would be walking by and take notice of it.
8. Displays
Where is the best place to promote your business? In your own shop of course. Create some printed display materials and place these prominently in your shop or office. A standee right by the entrance is a great way to tell your customers about your new offers.
9. Keyrings and Keytags
People will always have keys and they will always need something to keep them safe. Keyrings and keytags are perennial company gifts and novelty items. They are cheap and easy to give away to your customers. These are also great for your branding.
10. T-shirts
Make your customers your very own walking billboards. Create an astounding t-shirt design, and do not forget about your business logo, and have as many t-shirts printed as you possibly can. Then hand them out as giveaways or as contest prizes and your business will be promoted anywhere your customers would wear your t-shirts.
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